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My Furniture
A Case Study
About The Client
My Furniture is a luxury furniture company based out of Long Eaton, Nottingham. They specialise in high-end designer goods for homes, which is a particularly tough market full of well-known competing brands that have occupied the space for many years. It is also a particularly tough Adwords environment, one in which they were struggling to break significant ground.
That’s when we stepped in.
FROM HERE
2016
TO HERE
2021
REVENUE
As a result of our efforts, revenue from Adwords campaigns has increased by over 850%.
USERS
The number of unique users has increased by over 600%.
CONVERSIONS
The site is getting 31x as many conversions from paid traffic, despite a budget increase of 2.5x.
CLICKS
The number of clicks through to the website has increased by more than 900%.
MARKETS
Digital marketing campaigns have followed the business operations and expanded across Europe.
COST
The cost per conversion has been reduced by 80%.
What Does The Client Say?
Carl has been doing an amazing Job for us at My-Furniture.com since taking over from a previous company. This has been something that was easy for us to quantify as he has been delivering significantly better performance for the same exact budget to the previous PPC guys. We are in the process of expanding our co-operation with Carl as My-Furniture is expanding outside the UK market.
Dimitri Pappas
My Furniture
How Did We Do It?
As with all our clients, we sit down for a proper discussion covering all areas of digital marketing strategy, and lay down a roadmap for the next few months.
The key word to remember for any good PPC strategy: keywords. Effective keyword research and optimisation usually precludes successful campaigns.
Careful monitoring using custom dashboards for both ourselves and the client help make sure we’re heading in the right direction across all platforms.
Expert knowledge and great experience across many digital sectors allowed us to maintain an effective strategy from top to bottom and really maximise our output.
We continue to maintain and improve the PPC accounts for My Furniture, as well as help with all areas of online business.